Quote template for graphic designers
The two numbers that decide whether a design quote holds up are the number of concepts and the number of revision rounds. Three concepts with two rounds on the chosen one is a common structure, and it gives the client choice early and a clear end. Without those numbers, "logo design" can mean one idea or twelve.
Spell out the deliverables as files, not as ideas. "Logo" should become: full colour, one colour and reversed versions, in SVG, PDF and PNG. Print work should say who handles the printer and whether proofs and reprints are your problem. Most scope arguments in this trade are about a file nobody listed.
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The example lines and prices are illustrations. Replace them with your own.
What a graphic designer's quote should spell out
- Number of initial concepts and how many revision rounds apply to the chosen one.
- Every deliverable as a file: formats, colour versions, sizes.
- Print or digital, and whether you deal with the printer and check proofs.
- Who buys fonts and stock images, and under whose name the licence sits.
- What the client provides: copy, photos, existing brand assets, and the deadline for each.
- Whether brand guidelines are included and roughly how long they are.
Questions graphic designers ask
How many logo concepts should a graphic designer show?
Three is common and enough to show a range without diluting effort. More concepts usually means less thought in each. Whatever number you pick, write it in the quote, along with the revision rounds that follow.
Should a design quote include printing costs?
Usually not. Let the printer quote the client directly, and quote your own time for preparing files and checking proofs. If you do resell printing, add a margin and say who is responsible for print errors.
What if the client wants a full brand identity later?
Quote it as a second phase. A logo quote that quietly grows into stationery, signage and social templates is where most underpricing in graphic design comes from.
Quote it, then invoice it, without retyping
In OIO a proposal belongs to its client and project. When it's accepted it becomes an invoice draft with the same lines, and the money view shows what is outstanding and what is paid. Free plan, no card.
Start freeAlso for graphic designers: invoice template and contract template. Quote templates for related trades: illustrators, UX designers, copywriters, marketing consultants. Or browse all quote templates.