Quote template for copywriters
Price the deliverable and define it. A "landing page" can be a hero and three bullets or a long-form sales page with FAQs and objection handling. Say what sections it includes, the rough length, how many headline options you present, and what the client gets at each stage.
Most copy projects stretch in two places: the brief and the edits. If the client has no clear brief, quote a paid discovery or brief-writing step first. Then fix the number of edit rounds and say that new information after the brief, such as a changed offer or a new audience, is a re-brief, not an edit.
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What a copywriter's quote should spell out
- Deliverables with their sections and approximate length.
- Research, interviews and discovery included in the fee.
- Number of concepts or headline directions presented.
- Edit rounds included and the price of extra rounds.
- Where the copy will be used, and for how long, if usage is limited.
- Kill fee if the project is cancelled partway.
Questions copywriters ask
How many edit rounds should a copywriter include?
Two is common. The first round reacts to the draft; the second polishes. Define an edit as changes to the copy against the same brief, so a new offer or audience halfway through is clearly a new brief.
Should a copywriting quote include a kill fee?
Yes. Projects get cancelled for reasons that have nothing to do with you: budget cuts, a pivot, a new marketing lead. A kill fee in the quote means you are paid for the work done when it happens.
How do I quote when the client wants the brand voice developed too?
Quote the voice work separately, as a messaging or tone of voice document, before the copy itself. It is a different deliverable and makes everything after it faster to write and approve.
Quote it, then invoice it, without retyping
In OIO a proposal belongs to its client and project. When it's accepted it becomes an invoice draft with the same lines, and the money view shows what is outstanding and what is paid. Free plan, no card.
Start freeAlso for copywriters: invoice template and contract template. Quote templates for related trades: content writers, marketing consultants, translators, graphic designers. Or browse all quote templates.