Quote template for illustrators
Before you can price an illustration you need three answers: where it will appear, for how long, and in which countries. A book cover, a magazine spot and an ad campaign can be the same size and the same effort, but the licence is very different. Ask before you quote, and if the client does not know yet, quote the narrowest use and price extensions.
Then split the job into stages. Rough sketches, one refined sketch, colour, final. Each stage gets an approval and a set number of changes. Clients who see a sketch stage in the quote are far less likely to ask for a full repaint after the colour is done.
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The example lines and prices are illustrations. Replace them with your own.
What a illustrator's quote should spell out
- The licence: medium (print, web, packaging, advertising), territory and duration.
- Exclusive or non-exclusive, and whether you can sell prints or reuse the image.
- Stages: number of rough sketches, changes at sketch stage, changes at colour stage.
- Final size, file format, resolution and colour profile.
- Turnaround, and the rush fee if the deadline moves forward.
- Kill fee by stage if the client cancels.
Questions illustrators ask
How do illustrators price usage rights?
By how widely and how long the image will be used. Common factors are medium, print run or audience, territory, duration and exclusivity. Many illustrators keep a simple table of multipliers for these and adjust the licence line accordingly.
Should I show sketches before quoting the final fee?
Quote the full job, but make the sketch stage its own priced step. If the client walks away after sketches, you are paid for that stage, and they cannot use the sketches without a licence.
Should an illustrator offer exclusive rights?
Only for more money. Exclusivity stops you licensing the image to anyone else, so price it as giving up that income. Non-exclusive should be the default in your quote.
Quote it, then invoice it, without retyping
In OIO a proposal belongs to its client and project. When it's accepted it becomes an invoice draft with the same lines, and the money view shows what is outstanding and what is paid. Free plan, no card.
Start freeAlso for illustrators: invoice template and contract template. Quote templates for related trades: graphic designers, animators, 3D artists, copywriters. Or browse all quote templates.